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Routes and Destinations Magazine

newspaper advertising

Publication Details

  • A3 Folded to A4 Publication
  • Printed on 58G Bond & Gloss Cover
  • Established May 2010
  • 20 000 Copies printed
  • Distribution area: Lowveld Region
  • Target Audience: Tourist & Businesses
  • Readership : 80 000 per edition
  • Frequency: Quarterly (Every 3 months)
  • Lifestyle Measure (LSM): 6-10
  • Content Ratio: 60% Ads 40% Articles

Routes and Destinations

 

Overview

Routes & Destinations Mpumalanga aims to be the mouthpiece for the tourism industry in this province and adjacent regions. The publication offers exposure outside the region at rates below that of most local publications. Unique to this magazine is the addition of a complete directory of all possible operators in the tourism industry in the area. Routes & Destinations now offers an affordable rate structure to all tour- and travel-related operators listed in Mpumalanga and adjacent areas.

We offer full- or half-page editorial exposure that includes a free advertisement to appear on the relevant page of listing. This allows for a focussed blend of creative and professional editorial copy, good photographs and effective classical advertisements. All production costs are included in the rates. In addition to this, the content of the publication - editorially as well as the directory, is repeated in a well-designed and user-friendly website aswell.

The search-and-find abilities of this attractive regularly updated online source of information on Mpumalanga and its adjacent areas, are improved constantly and in the process of being developed into the foremost of its kind.The publication allows all tourism associations, organisations and operators to devise group or individual packages and structures of exposure, developed and designed according to any need and budget. It also allows for the client to be involved in the creative process exterminating its own message in a publication that endeavours to be the mouthpiece and true reflection of the state of this region as a travel destination.

Content

The publication contains info on all tourist attractions and places of interest. It also has interesting info on the local bird population.

The Routes & Destinations Magazine containes advertisers and articles from the following industries:

  • Guesthouses
  • Travel Agents
  • Conference Venues
  • Game Parks & Reserves
  • Adventure Camps
  • Natural Tourist Attractions
  • Fishing & Outdoor Shops
  • Vehicle Hire
  • Health & Beauty Spas
  • Hotels
  • Restaurants
  • Filling Stations
  • Arts & Kulture Festivals
  • Big Brands
  • Golf Clubs
  • Airports & Transfer agents
  • Casinos
  • Event Planners & Hiring

 

Distribution :

20 000 copies of the Routes & Destinations publication finds its way to tourism information centres throughout South Africa and are distributed to guest houses and hotels throughout the Province. Anyone can contact Routes & Destinations and list as a distribution point for the publication. The publication can also be found at some of the businesses in the tourism trade or places where large amounts of people pass through monthly.

Publication Layout

The Routes & Destinations Magazine has a wide variety of advertising space available and is made up of the following sizes.

  • 1/16 Page Advert - 47mm X 60mm
  • 1/8 Page Advert - 114mm X 60mm
  • 1/4 Page Advert - 86mm X 124mm
  • 1/2 Page Advert - 169mm X 125mm
  • Full Page Advert - 169mm X 250mm

Routes and Destinations Magazine

Previous Publications

FRONT-COVER-Ed3 Cover-Chalets-ed-4 Front-cover5-260

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